Thoughts on Peacock (NBC) and the B1G
Streaming was supposed to kill cable, now I have both and it sucks.
Peacock, the streaming service owned by NBC, was already in the CFB world, but it was more like a toe in the pool, testing the waters. The NBC contract with Notre Dame lets them show one home game per season exclusively on Peacock.
This was met with collective groans from the college football community.
Washington at Michigan State is exclusively on Peacock. When the B1G media deal was announced on Aug 18th, 2022 it was also announced that eight B1G home games per year would be shown exclusively on Peacock.
Let’s look at the situation with Peacock and B1G streaming a little closer
There are some insights to be gleaned, and some unintended consequences for teams that didn’t even sign up for this (looking at you Washington). This was made slightly worse this May when it was revealed that the media deal wasn’t finalized. There were some hangups with the NBC details of the deal.
1 – NBC was given the 2026 B1G Championship game, a game owned by FOX
- The fix here was simple, pay FOX $40 million. In an $8+ billion deal, this is not
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